Mitch

Mitch

CHALLENGE: Launch Paul Mitchell’s first men’s haircare line.

We created the persona of MITCH with a sleek, masculine black & lamborghini yellow color palette, supported by striking model imagery and Mondrian-inspired motifs. The product launch event in Las Vegas was a huge success, introducing the new brand to thousands of stylists and salon owners from around the world. This launch also included the design and art direction of the brand logo, all packaging, sales collateral, store displays, in salon P.O.P, outdoor advertising, website, mobile applications, social media presence and multiple photoshoots.

 

 

 

Company:
PAUL MITCHELL
Categories:
advertising, brand stories, digital, packaging
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