Head For Change

Head For Change

CHALLENGE: Create a compelling advertising campaign to capture the attention of the young adult market and introduce them to the Paul Mitchell brand.

In our youth focused Head for Change campaign we featured young athletes, musicians, and artists making a difference in their communities. Their “stories” were carried out across multiple touchpoints including: print advertising, posters, temporary tattoos, web, mobile and sports marketing events. We printed each of their taglines onto the items that represented them and auctioned those items at the launch event to raise money for the charities they cared about.

Brand
Paul Mitchell
Categories:
advertising, brand stories, digital, identity
Share it: