Awapuhi Wild Ginger

Awapuhi Wild Ginger

CHALLENGE: Create a branding and packaging system for the launch of Awapuhi Wild Ginger, Paul Mitchell’s first luxury haircare treatment.

The creation of Awapuhi Wild Ginger allowed me the wonderful opportunity to design the entire brand from the ground up. After developing the logo and color palette, I art directed all packaging, collateral, in salon P.O.P., advertising, displays and photoshoots. This was a fulfilling and rewarding project that ended up selling 6 times more than marketing projections.

 

Brand:
Paul Mitchell
Categories:
advertising, brand stories, digital, packaging
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